Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy

03/10/2025 32 min
Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy

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Episode Synopsis

How This App Hit $2M ARR Using TikTok, Micro-Influencers, and One Simple StrategyWhat does it take to scale a consumer app to $200K monthly revenue with a team of just three people? In this episode of The Superwall Podcast, we sit down with Dan, founder of Massive — an AI-powered job application tool that's processed over 10 million applications and built a repeatable growth engine using UGC, paid ads, and relentless experimentation.Dan shares the exact playbook he used to go from a viral LinkedIn post to $2M ARR, including the mistakes that cost him months of wasted effort and the frameworks that finally unlocked scalable growth.We cover:Why waitlists are useless (and what to do instead)The "Career Dave style" format that consistently goes viralHow to target the right audience in the first 3 secondsThe 80/20 rule of UGC: copy what works, experiment with 20%Why some videos get 11M views but zero conversionsThe shady (and illegal) tactics happening in app marketing right nowHow to turn $1-2K into your first paying customersWhy indie hackers get stuck (and how to break through)Whether you're launching your first app or stuck at $10K MRR wondering what's next, this episode gives you the tactical frameworks to scale faster without burning cash on tactics that don't work.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/ Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.Learn more and create a free account at superwall.comFollow us on X: @SuperwallEnjoying the show? If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations.Start building & deploying paywalls in 10 minutes flat: https://superwall.com/Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code. Learn more and create a free account at superwall.comFollow us on X: @Superwall Enjoying the show? If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...