In this conversation, Charlie and I explore the current state of AI in the fitness industry, discussing its misuse by coaches, the potential for better utilisation, and the importance of creativity and domain expertise. We emphasise the need for coaches to leverage data effectively and consider the future implications of AI on coaching and content creation. A short insight into where things are nearly halfway through 2025 takeawaysAI is often misused in the fitness industry, with coaches relying too heavily on it for content creation.Many coaches are not leveraging AI effectively, missing opportunities for creativity and engagement.AI should be seen as a tool to enhance coaching, not replace the human element.Data collection is crucial for coaches to utilise AI effectively in their businesses.The future of coaching will involve more data-driven insights and personalized approaches.AI can help coaches be more creative and generate unique content ideas.Trust is essential in coaching, and AI-generated content may not build that trust.The fitness industry needs to embrace AI to stay competitive and relevant.AI can level the playing field for smaller businesses against larger brands.Coaches should explore creative applications of AI beyond just content generation.Chapters00:00Introduction to AI in Fitness01:02Current Misuse of AI by Coaches03:04The Potential of AI Beyond Content Creation07:55The Impact of AI on Content Creation and Marketing10:44AI as a Leveling Tool in Business12:34The Importance of Domain Expertise15:16The Future of Coaching with AI19:01Data Utilisation in Coaching Businesses23:28Creative Applications of AI in Business27:00The Future of AI and CoachingThe AI Vault is now open - Check out the details and join us here 

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