Feeling like your marketing doesn’t match the kind of coach you are (or want to be)? This episode with Sophia from Apollo Nutrition is the raw, no-BS deep dive you didn’t know you needed. We talk about the misalignment so many coaches feel when they follow cookie-cutter strategies that leave them burnt out, broke, or doubting their value.Expect candid takes on:Why documenting your diet might not be a business moveHow to stop marketing to impress other coachesThe hidden pressure of "being the brand"When your marketing is costing you clients (and joy)Why the best content doesn’t come from Canva, but from clarityThis one’s for the coach who’s done playing the algorithm game and wants to build a business that actually feels like theirs.

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