The Branded Podcast Advantage

The Sonic Truth
22/12/2021 17 min
The Branded Podcast Advantage

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Episode Synopsis

This week we welcome Fatima Zaidi, CEO and Founder of Quill, Inc.  In this episode, Fatima dives deep into the value of having a sonic identity and branded podcast strategy for brands.  She also discusses branded content creation on podcasts, and how the burgeoning channel can provide value for brands beyond the standard commercial break.
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