The Future of Music in Branding with Havas Group and The Elements Music

The Sonic Truth
02/04/2025 27 min Temporada 8 Episodio 1
The Future of Music in Branding with Havas Group and The Elements Music

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Episode Synopsis

In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand […]
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