Navigating the Future of Advertising with Katz Digital

The Sonic Truth
24/11/2025
Navigating the Future of Advertising with Katz Digital

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Episode Synopsis

In this episode, Scott Porretti, president of Katz Digital, discusses the evolution of media and advertising, focusing on the convergence of audio and CTV. He emphasizes the importance of an audience-first approach, the role of creative in advertising, and the challenges and opportunities in the CTV space. Scott shares insights on audience targeting, measurement, and […]
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