Episode Synopsis "The Small Business Survival Series: Episode 2 - Planning"

Business success relies heavily on planning, preparation, product development, customer experience and service. Learn how to transform your idea into a successful business. Trent Brinsley, Alltel General Manager, has played an integral role in taking the independent telco from a family run operation to a competitive national player. During his decade long journey running his corporation he’s learnt many valuable lessons along the way. He’s also suffered the loss of clients when their start-ups fail. Hear his tips, advice and learning’s in this 4 part Alltel Australia Small Business podcast series. “Planning is the most important thing”, says Trent. When you start a business you need to consider the following: - Website - Phone systems - How your customers communicate with you - Running costs - Turnover - Forecast growth Once planning has been put in place around your digital presence, communications systems, and finances, it’s then time to start thinking about how you’re going to get your product “out there”. “Don’t procrastinate!” is Trent’s advice. He says, “there is never a perfect product… you can fine tune things along the way.” According to Trent, most people get into business in an area they are familiar with. Those who thrive, are experts in their field. If you’ve had experience in IT, for example, you wouldn’t open a juice bar. Staying ahead of the game, and keeping an eye on your competitors will also give you an advantage. Stay tuned for episode 3….. In the next podcast Trent shares his advice about considering the customer experience.

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More episodes of the podcast The Small Business Survival Series | Plus business and communications tips designed to help simplify your small business.

• Why Multitasking Will Get You Nowhere: How You Can Better Manage Your Workload
• Tips and Tricks for Running a Successful Online Business
• 6 Tips for Home-Based Start-Up Businesses
• Residential Vs Business Phone Systems: Which is Best for Startups?
• Looking Big On a Small Business Budget
• Escaping the Spam Folder: 5 Email Marketing Secrets for Small Business
• 7 Effective Ways to Keep Your Customers from Leaving
• 5 Questions You Should Ask Before Switching to Hosted PBX
• 5 Communication Mistakes Hurting Your Business
• 4 Ways to Set Business Goals Like a Pro
• The Small Business Survival Series: Episode 1 - Preparation
• The Small Business Survival Series: Episode 4 - Flair
• The Small Business Survival Series: Episode 3 - Fundamentals
• The Small Business Survival Series: Episode 2 - Planning