Adapting to the Rise of Frustrated Homebuyers with Bob Mirman

19/10/2021 28 min

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Episode Synopsis

After 18 months of “Pandemic-Based Empathy,” the honeymoon between builders and buyers is over. Before, buyers had the patience to deal with the inevitable roadblocks that came with home construction. Even negative feedback and testimonials included phrases like, “But we understand…” or “We look forward to having this repaired as soon as things normalize.” However, buyers are now frustrated with broken timelines, lagging responses to their post move-in service requests and other issues. In this episode of The Sales Lab Podcast, Anthony Grasst is joined by the CEO and owner of Eliant, Bob Mirman, and together they’ll discuss how builders can better understand this phenomenon and adapt to raise homebuyer satisfaction despite the real challenges they face.