In this episode of the Remote Work Tribe podcast, we chat with Rand Fishkin, Co-Founder and CEO at SparkToro. We discuss his processes for creating content, his views on marketing attribution, AI and ML, investing in brand efforts, and much more.Episode timestamps:What does his content creation process look like? (1:05)Where does Rand consume content? (2:45)What is marketing attribution? (4:30)How is attribution evolving now? (6:00)How to invest in Meta and Google ads with the attribution dilemma. (8:20)Why investing in brand matters (not just ads). (11:25)What should reports look like when you are experimenting with brand exercises? (14:55) How to manage up in the attribution experimental landscape. (20:40)  Rand's views on AI. (23:55)What's exciting about ML and AI for Rand today? (27:00)What should marketers think about AI? (29:20)Rand's take on AI-generated content. (30:40)Lightning round questions. (32:00)We hope you enjoy it!Links mentioned on the podcastmastodon.social/@randfishsparktoro.com/bloglinkedin.com/in/randfishkin/Theremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

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