In this episode of the Remote Work Tribe podcast, we chat Arik Hanson, social media consultant for mid-sized and large companies. We discuss the importance of advocacy programs, the power of authenticity, social media platforms that are vital for brands today, AI influencers, and more. Episode timestamps:One of the most exciting things Arik is working on these days. (0:32).Why is employee advocacy so vital now? (0:59)What makes up a good employee program? (2:04)How to work with teams to set up employees for success in advocacy programs? (3:49)Ensuring the brand is well presented by employees on social media. (5:31)What are big and mid-sized companies doing in social now that works? (9:16)Authenticity and how companies can showcase it. (9:45)How to gain influence when launching advocacy programs? (11:30)  Most important platforms today for brands. (14:44) What is working on LinkedIn right now? (15:58)How can brands maximize success when partnering with influencers? (17:38)Finding influencers that are true partners. (19:24)Arik’s take on AI influencers. (21:49)The future of AI in the space. (23:07)Lightning round questions. (26:10)We hope you enjoy it!Links mentioned on the podcastlinkedin.com/in/arikhansonarikhanson.comarikchanson.substack.comTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

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