In this episode of the Remote Work Tribe podcast, we chat with April Dunford, a practical positioning expert who helps teams accelerate marketing and sales. We discuss some of the mindset shifts she's had since writing her book, category creation, internal alignment and friction, positioning in the AI era, and more.Episode timestamps:What inspired her to write Obviously Awesome? (0:52).Mindset shifts she’s had since the book came out? (3:25)Category creation. (7:53)Signs you actually need to create a category. (13:23)How to handle the lack of agreement of internal teams? (15:40)Internal agreement between teams in depth. (22:52)Non-obvious ways to align teams around positioning. (24:21)How often should you think about positioning updates? (28:50)   Evolving positioning around AI. (31:47)Lightning round questions. (37:20)We hope you enjoy it!Links mentioned on the podcastaprildunford.comlinkedin.com/in/aprildunfordTheremoteworktribe.comnewsletter.theremotetribe.comJessicamalnik.com Hosted on Acast. See acast.com/privacy for more information.

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