Differentiation vs. Distinctiveness.It’s a debate that’s been looping in marketing circles for years; so what’s our take?In this episode Jack discusses the effectiveness of both concepts and shares how he talks about it with non-marketers. In this episode Jack covers:The "Laptop Bag Story" that simply explains category entry points, distinctiveness, and differentiationHow Uber could have theoretically used differentiation in the beginning of their growth, before utilising distinctiveness for further growth beyond a certain sizeHow Kit Kat’s “Have a Break” is a distinctiveness play 65 years in the makingKantar’s data on when differentiation matters most in a brand’s lifecycleThe category entry points Snickers are (probably) chasing right nowAndA simple framework for explaining these concepts to stakeholders, jargon-freeIf you’ve ever struggled to simplify these distinctiveness and differentiation for non-marketers, or you want to solidify your own philosophy around these concepts, this episode will give you the stories, analogies, and data points you need.This episode was hosted by:Jack Ferguson - Host of The Push and Brand StrategistFind Jack on LinkedIn here: Jack Ferguson | LinkedInFollow The Push on LinkedIn here: The Push: Overview | LinkedInFollow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTokFollow The Push on Instagram here: InstagramVisit The Push website here: For Senior Marketers...By Senior Marketers | The PushVisit Jack’s personal website here: Jack Ferguson — Brand StrategistResources Mentioned:Defending Differentiation Video: Mark Ritson on defending differentiation - IGNITE 2023Category Entry Points Explanations and Case Studies: Category Entry Point Examples | CEP Case Studies And InspirationBrand Salience Definition: How to measure Brand Salience | Ehrenberg-Bass Institute for Marketing Science

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