Partnerships: everyone says you have to do them. But most of that advice is dangerously naive, bordering on incompetent. This episode discusses self-serving agendas and ineffectual approaches that tanked collaborations, as well as successful partnerships that drove great commercial outcomes (and why). Listen in and hear:How a software company and a diversity & inclusion service provider created a successful partnership by filling each other's gaps. How a software company and a service company thrived by filling each other's competency gaps. How partnering with drafters allowed an engineering software company to bypass 10 barriers to entry. The Accountant/Cleaner Catastrophe: One of the worst partnership ideas we've ever seen. An example of a software development company successfully partnering with UX agencies.Terrible advice a business coach publicly gave on partnerships.This episode was co-hosted by:Brand Strategist Jack FergusonandProduct Marketing Specialist Alex UrquhartFind Jack on LinkedIn hereFind Alex on LinkedIn hereFollow The Push on YouTube hereFollow The Push on LinkedIn hereFollow The Push on TikTok hereFollow The Push on Instagram hereVisit The Push website hereVisit Jack’s personal website hereVisit Alex’s personal website here

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