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Listen "S3 E26: Peddling Poison: When the product sucks, can marketing save the day?"
Episode Synopsis
Can you truly market a subpar product and come out on top? On this episode we explore the realities of marketing a product that simply doesn’t deliver.From Crocs to Google to Santorini, we’ll explore real-world examples of brands attempting to win with a product that falls short. We will explore:- Why marketers should always be asked about product- How a bootstrapped company did very little promotion yet found success by addressing a defined market need.- How Jack shaped a product for a SaaS company, and helped it pivot from a code quality platform to a finance platform.- How a terrible product (Crocs) became popular - Why Google has failed at over 250 products- The nuances of product quality when comparing B2B to B2C customersThis episode is hosted by:Brand Strategist Jack FergusonAndProduct Marketing Specialist Alex UrquhartFind Jack on LinkedIn hereFind Alex on LinkedIn hereFollow The Push on YouTube hereFollow The Push on LinkedIn hereFollow The Push on TikTok hereFollow The Push on Instagram hereVisit The Push website hereVisit Jack’s personal website hereVisit Alex’s personal website here
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