In this episode, we dive into the key differences between B2B and B2C marketing strategies and explore whether the tactics used to promote the ill-fated Fyre Festival could be applied to the world of B2B SaaS.We discuss:The unique challenges of B2B sales, including the importance of change management, risk mitigation, and building long-term trust with customers.Effective onboarding strategies that use educational content and self-guided demos to engage potential B2B buyers and drive high conversion rates.The pros and cons of leveraging high-profile influencers versus more niche, targeted B2B influencers for marketing campaigns.The comparison of viral, attention-grabbing tactics vs relationship-building approaches.Practical examples and case studies that illustrate successful B2B marketing techniques.This episode is co-hosted by:- Brand Strategist Jack Fergusonand-Product Marketing Specialist Alex UrquhartFind Jack on LinkedIn here Find Alex on LinkedIn hereFollow The Push on LinkedIn hereFollow The Push on TikTok hereFollow The Push on Instagram hereSubscribe to The Push on YouTube hereVisit The Push website hereVisit Jack’s personal website hereVisit Alex’s website here

Ver todos los episodios