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Listen "Matthew Kelly on the difficulties of building a company when you‘re not a salesman, firing a rockstar employee, and the importance of iterative marketing."
Episode Synopsis
This episode features Matthew Kelly, Managing Director of Just Media Design, a social first digital agency.In this episode we talk about how Matt started a company and got his initial clients despite hating cold calling.Matt also talks about how he had to fire an employee who was a rockstar on paper and what he learned from that experience.Of particular interest were Matt's stories around Iterative Marketing and how he applies the 'Test, Measure, Repeat' philosophy to his business and his clients campaigns.We hope you enjoy!
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