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Listen "Is CAC A Waste Of Time For Mid-Sized Companies?"
Episode Synopsis
Customer Acquisition Costs (CAC) are commonly spoken about in business circles, but is the metric useful?In this episode we speak about the pros and cons of using such a metric in your marketing and sales departments.We cover:- What factors can influence the accuracy of CAC measurements?- How Marketing Agencies game CAC- Whether a mid sized company should use CAC or something else- How Executive and Marketing teams form different perspectives around ROI- How to get a wife in 20 dates- The Doorman TheoryAnd- How company culture and marketing are interconnectedThis episode was co-hosted by Jack Ferguson and Alex UrquhartFind Jack on LinkedIn here: Jack Ferguson | LinkedInFind Alex on LinkedIn here: Alex Urquhart | LinkedInFind The Push on LinkedIn here: The Push: Overview | LinkedInVisit Jack’s personal website here: Jack Ferguson — Brand StrategistVisit Alex’s website here: https://market-science.co
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