David Kaity on using psychographics to profile your customers, writing a book to educate the market, and why you don't need a Real Estate agent to sell your house.

The Push
25/02/2017 59 min
David Kaity on using psychographics to profile your customers, writing a book to educate the market, and why you don't need a Real Estate agent to sell your house.

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Episode Synopsis

In this episode we talk to David Kaity about his controversial 'Real Estate Agents Don't Sell Homes' book and his journey from employee in the Finance Industry to Entrepreneur.We speak about the challenges David faced when trying to find his initial customers and how that took 2 years before he was able to define his ideal customers.Also mentioned is some of the myths prevalant in the Real Estate Industry which David busts for us; one by one.A great positive guest and a controversial, yet fun episode.I hope you enjoy!

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