Matt Briel is the Vice President of Marketing and Sales at Lulu.com, a self-publishing platform that has been a leader in print-on-demand technology since 2002. Founded by tech entrepreneur Bob Young, Lulu specializes in direct sales solutions and offers unique publishing options that major distributors don't provide—most notably spiral bound (coil bound) books. With global print networks across the US, UK, France, Australia, and other markets, Lulu enables authors to sell books directly through Shopify integrations while maintaining the flexibility to offer multiple formats and trim sizes. Matt brings extensive knowledge of alternative publishing formats and direct-to-consumer strategies for self-published authors.In this episode:What Lulu is and how it differs from KDP and other print-on-demand platformsWhy Amazon and Ingram don't distribute spiral bound booksThe production process: why coil bound books print faster than perfect boundBest book categories for spiral binding: cookbooks, workbooks, planners, journalsPricing breakdown: coil bound costs between paperback and hardcoverCase study: Author selling 300 spiral bound planners per monthCase study: Cricut pattern guide selling 900 units monthly (21,000 total in 2 years)Why niche audiences respond well to utilitarian coil bound contentHow to sell spiral bound books on Amazon (merchant seller fulfillment)Offering multiple formats: hardcover, paperback, and spiral bound variationsLow content and no content books: free downloadable planner interiorsGlobal printing networks that reduce shipping costs and customs issuesLulu's 250,000 spiral bound books printed this year (growing annually)Free resources and interior file templates on LuluResources Mentioned:Lulu.com print-on-demand platformLulu Shopify plugin for direct salesGlobal print network facilities (US, UK, France, Australia)Free downloadable interior files and templatesLulu cover creator toolWooCommerce and Wix integrationsBook recommendations:"Salem's Lot" by Stephen King"Write, Publish, Repeat" by Lynette GreenfieldConnect with Lulu:Website: https://www.lulu.com/Lulu.com Customer Service: https://help.lulu.com/en/support/tickets/newDirect Sales Plugins Available Through LuluShopify plugins: https://www.lulu.com/sell/sell-on-your-site/shopifyWix integration: https://www.lulu.com/sell/sell-on-your-site/wixWooCommerce integration: https://www.lulu.com/sell/sell-on-your-site/woocommerceConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

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