Evan Gow is the founder and indie developer of StoryOrigin, an all-in-one platform designed to help authors manage their book marketing infrastructure. After writing short stories in high school and working in tech and entrepreneurship, Evan returned to his passion for writing while building tools for the author community. Frustrated by authors juggling eight different services and five spreadsheets just to manage their marketing, Evan created StoryOrigin to consolidate everything authors need—from growing mailing lists and finding reviewers to arranging newsletter swaps and building websites—into one cohesive platform. His philosophy is simple: reduce context switching, simplify workflows, and help authors at every stage of their career.In this episode:Why newsletters are the only marketing channel you truly ownStarting your newsletter today (even with zero subscribers)Reader magnet strategies for fiction and nonfiction authorsThe prequel short story vs. first three chapters debateMatching your reader magnet to your target audienceTwo essential newsletter sections: rapport and valueThe "Also Bought" philosophy for book recommendationsNewsletter frequency: once vs. twice monthly strategiesNewsletter swaps explained: one-to-one cross promotionsGroup promotions: 20+ authors promoting togetherFinding newsletter swap partners on StoryOriginStarting swaps with zero subscribers (yes, really)Why authors with 5,000 subscribers accept swaps from beginnersThe altruistic author community helping each other growMonetizing newsletters with Amazon affiliate links correctlyUniversal book links and automatic affiliate tag insertionEmail service provider recommendations: MailerLite for beginnersIn-depth guides and video tutorials on StoryOriginResources mentioned:StoryOrigin: https://storyoriginapp.com/MailerLite recommendationNewsletter swap directoryGroup promotionsUniversal book linksReview copy landing pagesBook recommendations:He Who Fights With Monsters by Shirtaloon (Travis Deverell): https://www.royalroad.com/fiction/26294/he-who-fights-with-monstersConnect with Evan:Website: https://storyoriginapp.com/Tutorials: https://storyoriginapp.com/tutorialsContact Evan: [email protected] with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

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