Lucy McCarraher is the founder of Rethink Press (a hybrid publisher specializing in business books) and BookMagic AI (an AI-assisted writing platform). Over 12 years, she has mentored over 2,000 entrepreneurs and business leaders through the book-writing process, making her the UK's most experienced business book mentor. Lucy's background spans theatre publishing in Australia, creating "video books" with celebrities like Prue Leith and Alan Titchmarsh, and pioneering work-life balance consulting. She has authored 13 books herself and developed a systematic process for helping non-writers transform their expertise into published books. Her philosophy: books should be "undercover sales agents," not marketing brochures—providing real value while building authority and credibility.In this episode:The three P's: person, pain, promise positioningBookMagic AI's values exercise starting pointBreaking writing into discrete, manageable stagesWhy AI shouldn't generate your actual book contentCopyright concerns with AI-generated textUsing AI for research and ideas, not writingThe one-hour-early writing habit strategyDictation feature for non-writers and dyslexic authorsPlanning every topic before you start writingWriting to one ideal reader, not a crowdAI-generated blog posts and social media contentWhy publishers reject AI-generated manuscriptsHybrid publishing vs. DIY self-publishing costsDistribution beyond Amazon KDPMultiple formats don't reduce salesFuture features: end-to-end publishing in-appResources mentioned:Book Magic AI: https://bookmagic.ai/Rethink Press: http://www.rethinkpress.com/KDP (Kindle Direct Publishing): https://kdp.amazon.com/Project Gutenberg: https://www.gutenberg.org/Key Person of Influence: https://www.keypersonofinfluence.com/Book recommendations:The Authority Gap by Mary Ann Sieghart: https://www.amazon.com/Authority-Gap-women-still-seriously/dp/0857527568Connect with Lucy:Get your Free Trial for Book Magic AI: https://bookmagic.ai/Rethink Press: http://www.rethinkpress.com/Personal Website: https://www.lucymccarraher.com/Linkedin: https://uk.linkedin.com/in/lucymccarraherConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/ Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

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