Episode Synopsis "004: Who is Your Avatar?"

“If you write your book for everyone, no one will read your book.” -Michael D. Butler    So, you’re clear on the reason you’re writing a book and you’re already fired up to get to the actual writing process. But before that, who are you writing your book for? Listen in as Michael explains why you need an avatar and how to understand the market so that you’re targeting the people who actually read and buy books. You may want to consider these if your goal is to be the next bestseller, otherwise, you’re just writing for the air.  Highlights: 01:44 What is an Avatar?  03:08 Why You Need An Avatar 06:28 Who’s Your Buyer? 

Listen "004: Who is Your Avatar?"

More episodes of the podcast THE Publisher Podcast

• 008: Branding the Author- Beyond the Haircut
• 007: Chicken Soup for the Soul with Mark Victor Hansen
• 006: Writing Your Book to Get on More Stages
• 005: Market Research Before Writing Your Book
• 004: Who is Your Avatar?
• 003: Writing Your Book For Credibility
• 002: Why Do You Want To Write A Book?
• 001: THE Publisher Podcast Introduction