In this episode of The Product Handbook, we explore how to consistently come up with strong, customer-driven feature ideas — the kind that actually move the needle instead of cluttering the roadmap.You’ll learn:How to use frameworks like Jobs-to-Be-Done to uncover what customers truly needHow to blend qualitative insights (interviews, usability tests) with quantitative data (analytics, surveys) for better ideasProven ideation techniques like SCAMPER, the Five Whys, and structured brainstormingHow to balance creativity with evidence so your features solve real problems, not hypothetical onesWhy continuous discovery helps great ideas emerge naturally - and stay relevant over timeIf you’ve ever stared at a backlog wondering what to build next, this episode gives you the mindset and tools to generate better feature ideas with confidence and purpose.

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