How to Ask - Nay, Get - a Promotion as a Product Manager

15/10/2025 16 min

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Episode Synopsis

In this episode of The Product Handbook, we get real about promotions — what it takes to move up as a product manager and how to actually make it happen.You’ll learn:The skills that signal readiness for the next level — from strategic thinking to cross-functional leadershipHow to frame your impact using product metrics like adoption, retention, and business outcomesWhen and how to start the promotion conversation with your manager (hint: it’s earlier than you think)How to navigate the IC vs. management track and pick the right path for your strengthsTactics for negotiating compensation — salary, equity, and bonuses — with confidence and clarityIf you’ve been quietly waiting for recognition, this episode gives you the mindset and playbook to make your case, earn that title, and get paid what you’re worth.