In this episode of The Product Handbook, we explore how to validate product ideas with real customers — before you waste time building something nobody wants.You’ll learn:How to combine qualitative and quantitative validation techniques for stronger insightsHow to run effective customer interviews that reveal real pain points, not polite feedbackWhy early testing with MVPs, prototypes, and landing pages helps confirm genuine demandHow to spot false positives and avoid mistaking interest for intentPractical ways to identify early adopters and turn feedback into actionable validationIf you’ve ever struggled to tell whether your next idea is worth pursuing, this episode gives you the playbook to test, learn, and validate — with confidence and real customer evidence.

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