Escaping the Complexity Trap: Pricing After an Acquisition

18/12/2025 4 min Temporada 1 Episodio 12
Escaping the Complexity Trap: Pricing After an Acquisition

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Episode Synopsis

Acquisitions can unintentionally create chaos, two product suites, overlapping features, and customers suddenly drowning in options. In this episode, we explore how to rebuild your pricing strategy after a merger by focusing on simplicity, clarity, and behavioral cues that reduce overwhelm. We walk through how to map jobs-to-be-done, reorganize features into meaningful groups, and re-segment your newly combined customer base so your pricing tells a coherent story again. You’ll learn how to avoid the complexity trap, strengthen your sales narrative, and guide customers toward confident, value-driven decisions in your post-acquisition world.Connect✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.❇️ Connect with us on LinkedInCreditsHost – Etinosa AgbonlahorProduction – Juan PabloMusic – Serge Quadrado Music Hosted on Acast. See acast.com/privacy for more information.