What do Harlem hair salons and pricing research have in common? In this episode, Etinosa breaks down why letting customers “name their price” only works in high-trust relationships, and why real pricing strategy needs to go beyond what people say they’ll do.Research Mentioned:Reisman, R., Payne, A., & Frow, P. (2019). Pricing in consumer digital markets: a dynamic framework. Australasian marketing journal, 27(3), 139-148.Connect✅ Download our Behavioral Pricing Playbook for smart guidance on creating pricing that scales with your business.✳️ Grab a free 15 Minute Pricing Audit to make sure your pricing reflects your value.❇️ Connect with us on LinkedInCreditsHost – Etinosa AgbonlahorProduction – Juan PabloMusic – Serge Quadrado Music Hosted on Acast. See acast.com/privacy for more information.

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