This isn’t a beginner podcaster story.It’s for those who already have traction — but want alignment.Zanna brings 56 episodes of momentum into The Podcasters Lab to refine the mechanics behind her trusted podcast on customer experience (CX).We focus on structure, clarity, and conversion — without losing heart.00:00 – Intro to Customer Experience Transformation→ Zanna explains why CX isn’t just a niche — it’s a movement.A strong opening for listeners who care about making business more human.03:03 – The Journey to Podcasting→ Zanna shares how podcasting became her most effective channel for trust-building.Relatable for founders juggling content formats.06:03 – Engagement and Listener Feedback→ How she knows the podcast is working — and what feedback actually matters.This section quietly debunks the myth that you need a flood of comments to know you're resonating.08:46 – Structuring Effective Calls to Action→ We break down her current CTA strategy and why it’s almost doing the job — plus what to shift.A must-listen for anyone unsure whether their call to action is too passive or too busy.11:59 – Target Audience and Format Shifts→ Where deep expertise can risk alienating new listeners — and how Zanna’s tweaking her intro to keep both ends of the spectrum.This is tactical, smart positioning.14:57 – Defining Success and Future Growth→ We talk about metrics that aren’t downloads — and what Zanna uses instead.Great reframe for mission-driven podcasters who want more meaningful data.17:30 – Promoting the Podcast Authentically→ What’s working for Zanna in terms of marketing — and where she feels the most friction.This is all about aligned growth, not hustle.18:33 – Newsletter Strategy Fixes→ We spot a subtle point of friction: her newsletter’s structure.You’ll hear how we flipped it to invite curiosity and engagement.22:22 – CTA Placement and Episode Flow→ A mini teardown of her episode format — and where a small shift in pacing could change listener behaviour.26:08 – Outreach and Relationship-Based Growth→ Zanna explains how genuine outreach (not just promotion) has helped grow the show.For podcasters tired of chasing metrics.30:13 – Wrapping with Strategic Clarity→ Final reflections on alignment, community, and sustainable momentum.

Ver todos los episodios