Alex Didio didn’t wait for job listings. She created her own role working on Diary of a CEO and went on to lead commercial partnerships for one of the world’s biggest podcasts.In this episode, she shares what small podcasters get wrong about monetisation, and what to do instead.We talk through:How to reach out to sponsors (before you think you’re ready)What makes a guest pitch stand outHow to use content you’re already making to open doorsThe questions that matter most to brand partnersAnd why shorter episodes might be the smartest move of allWhether you’re sitting on 20 episodes or 200, this one is packed with practical strategy, minus the hype.Chapters01:38 - How Alex landed at Diary of a CEO05:10 - What podcasters can learn from cold outreach06:50 - Non-negotiables when pitching a guest11:10 - What brands are actually buying14:40 - How to ‘audition’ for sponsorships20:35 - Packaging your podcast like a pro25:12 - The 2 mistakes most podcasters make27:40 - How to sweat the content29:40 - What lights Alex up right nowGet in touch with Alex on LinkedIn

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