If someone downloads your podcast but doesn’t listen — did it even happen?In this solo episode, Kevin breaks down why the first metric that really matters — and how your episode structure can make or break it.This isn’t about arbitrary formats or overplanning. It’s about intention:→ What do you want your listener to think, feel, or do?→ And are you structuring your episode to guide them there?By the end, you’ll have a clear, flexible framework to keep people listening — and make your podcast worth listening to.00:00 – The Stat That Should Shape Every Episode→ A surprising number about listener drop-off — and what it means for your podcast02:58 – The Chutney Lesson→ Kevin shares a personal story that reveals why pull-through matters more than shelf space (downloads ≠ success)05:10 – What a Smart Structure Actually Does→ Why episode architecture isn't rigid — it’s a tool for freedom, clarity, and engagement09:57 – Storytelling Tricks That Hold Attention→ Hooks, loops, analogies, and other tools that help listeners stay with you15:19 – Timing Your CTA (and Why It Matters)→ Where and when to make your ask — and why most hosts get this wrong20:07 – Retention is Strategy, Not Style→ How to design episodes that guide thought, emotion, and action — on purposeTakeaways:Listener retention is the most useful metric for podcastersDownloads don’t equal connection — or conversionGreat episodes begin with a hook, not a welcomeStorytelling techniques can be embedded into structureOne clear CTA, placed well, outperforms scattered asksThe best podcasters think like teachers: plan, repeat, reinforceA good framework doesn’t limit — it amplifies

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