BNP Paribas Fortis - Acquisition of New Clients

26/02/2021 13 min

Listen "BNP Paribas Fortis - Acquisition of New Clients"

Episode Synopsis

For this episode, we invited Marilien Maebe, Team Coach - Market & Customer Analysis at BNP Paribas Fortis. She brings an interesting case about how banks acquire new clients. For banks, 18 year olds are an important sub-category on which they put extra focus. Listen to how Marilien and her team tackled this challenge with a tight deadline!