Making Sustainability the Default: How Wild VC is Changing the GameMost businesses still see sustainability as a “nice to have”. But what if it was the only option they were given?That’s exactly how John Bayly, founder of Wild, transformed how brands approach sustainability. Instead of waiting for clients to choose the greener option, his team made it the default. The results? Better impact, more adoption, and a business model that proves sustainability and profitability don’t have to be at odds.In this episode of The Plucky Bamboo Podcast, we dive into:✅ How Wild VC makes sustainability seamless for big brands✅ The reality of balancing impact with profit in a competitive market✅ Why sustainability became easier to sell after COVID-19✅ Lessons from scaling a B Corp-certified company in a traditionally wasteful industryWild VC has worked with brands like British Fashion Council, AllSaints, and Selfridges, proving that businesses can go green without sacrificing performance.Watch now to learn how strategic thinking and bold leadership can make sustainability the standard, not the exception.

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