Episode Synopsis ""In God We Trust, for everyone else, bring the data!" Former Google executive Andrew Diffenderfer"

LISTEN TO THIS!!!! Former Google Automotive exec and co-founder of Foundation Direct, Andrew Diffenderfer, shares some Google tricks of the trade and how dealers are capitalizing in these uncertain and volatile times. “Diff” answers a number of digital advertising questions and so much more in this crisp, fun and, informative NCM Special Edition episode. With no/low inventory in stock, should dealers still be advertising?What does Google know that dealers and their agencies don’t?How can dealers compete with Carvana?

Listen ""In God We Trust, for everyone else, bring the data!" Former Google executive Andrew Diffenderfer"

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