Struggling to scale your painting business? Join the circle of experts at Painters Circle and get the guidance you need to grow your business. Start today: https://pages.paintercoach.com/the-painters-circleIn this episode of The Painter's Circle, host Tas tackles one of the toughest questions painting business owners face: “Why am I losing business to cheaper competitors?” Tas unpacks the real reasons behind price-driven losses, revealing why competing on cost alone is a dangerous game. He highlights the importance of differentiation, communicating value, and attracting the right clients — not just the cheapest ones. With practical insights and proven strategies, Tas shows listeners how to stop racing to the bottom, position their business with confidence, and win projects based on value rather than price.Follow us:https://www.paintercoach.com/https://www.instagram.com/paintercoach/https://www.facebook.com/paintercoach00:43 Welcome to The Painter Circle01:10 The Number One Problem: Losing Jobs on Price02:01 Understanding Price Objections03:35 The Gap Between Customer Service and Sales05:47 Communicating Value On-Site10:02 Top Five Objections in Painting Business10:52 Handling Price Conversations15:49 Creating Contrast for Better Sales18:33 Final Thoughts and Takeaways20:38 Closing Remarks and Subscription Reminder

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