Show Highlights: A powerful question to challenge business thinking. [00:00:24] Three vital benefits of optimization-basis discovery. [00:02:45] How to balance offense and defense in optimization. [00:05:13] Discover pro tips to validate a market need. [00:09:14] Why favor new ventures over myopic optimization? [00:12:21] Strategic evaluations you should regularly revisit. [00:15:21] If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

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