Inductive vs Deductive Transformation Storytelling with Christian Lundberg (CSO, Vocable Communications)

The Only Constant - A Playbook for Change Leaders
09/12/2025 31 min

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Episode Synopsis

What if the biggest barrier to transformation isn't resistance but the way we're telling the story?In this week's episode of the Only Constant, Christian Lundberg discusses with Nellie Wartoft how storytelling can become a strategic tool for organizational transformation, the neuroscience behind retelling others' perspectives, and why information dilution kills even the strongest transformation messages. Connect with:⁠⁠⁠⁠⁠⁠⁠⁠Nellie Wartoft⁠⁠⁠⁠⁠⁠⁠⁠CEO of ⁠⁠⁠⁠⁠⁠⁠⁠Tigerhall⁠⁠⁠⁠⁠⁠⁠⁠Chair of the ⁠⁠⁠⁠⁠⁠⁠⁠Executive Council for Leading Change (ECLC)⁠⁠⁠⁠⁠⁠⁠⁠[email protected]

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