Case Story: Tripling Heineken's Revenue with Alina Nickolson (CTrO, Suntory Beverage)

The Only Constant - A Playbook for Change Leaders
14/10/2025 28 min

Listen "Case Story: Tripling Heineken's Revenue with Alina Nickolson (CTrO, Suntory Beverage)"

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Episode Synopsis

What if the biggest barrier to transformation isn't strategy or resources, but the beliefs your people hold about what's possible?In this week's episode of the Only Constant, Alina discusses with Nellie Wartoft how she approached tripling Heineken Germany's revenue in three years by first building the right team, understanding employee beliefs through her "believe, behave, become" framework, and creating scenarios for course correction while balancing performance with transformation.Connect with:⁠⁠⁠⁠⁠⁠⁠⁠Nellie Wartoft⁠⁠⁠⁠⁠⁠⁠⁠CEO of ⁠⁠⁠⁠⁠⁠⁠⁠Tigerhall⁠⁠⁠⁠⁠⁠⁠⁠Chair of the ⁠⁠⁠⁠⁠⁠⁠⁠Executive Council for Leading Change (ECLC)⁠⁠⁠⁠⁠⁠⁠⁠[email protected]

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