Have you ever had a donor threaten to pull their funding if your nonprofit cannot quantifiably show impact? Or have a donor request data in order to receive their donation?

It’s no secret that today’s donors are curious. Many view their donations more like investments and like any savvy investor, they want proof that their investments are paying off. But what that means for fundraisers has never been very clear.

On today’s episode, we consider research that offers guidance for fundraisers on how to share data with donors in a way that encourages future giving.

Ver todos los episodios