Your nonprofit posts consistently. You've built a decent following. Your content gets engagement. But deep down, you know your social media should be doing more for your mission than generating likes and comments.

Here's the problem: for nearly two decades, nonprofits have been treating social media like a digital donation box. But research reveals a stunning truth—multiple studies show no significant relationship between social media use and fundraising success.

So what are the organizations that ARE advancing their missions through social media doing differently?

Host Sheela Mahajan examines research from a handful of studies to uncover what actually works.
You'll discover why your audience consists of two completely different groups requiring totally different strategies, the three levels of social media sophistication (and how to reach Level 3), and how successful nonprofits use "co-creation" to transform followers into active mission partners.

We also explore dialogic communication—the approach that separates organizations building genuine communities from those just broadcasting into the void.

This isn't about posting more content or joining more platforms. It's about using evidence-based strategies that measurably advance your mission through authentic community engagement.

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