Today I’m joined by Hala Taha, host of the Young and Profiting podcast and founder of YAP Media, to unpack how she built a million dollar business from her podcast—and her exact strategies for growing, monetizing, and creating long-term deals with brands.We dive deep into dynamic ad insertion, pricing, creative campaigns, PSO (podcast search optimization), LinkedIn growth tactics, and how Hala turns podcast guests into agency clients.Whether you’re trying to scale your show, build a media business, or monetize your personal brand, this is a masterclass.Timestamps:00:00 Introduction01:23 $1 million podcast revenue strategy03:00 How simulcast impressions work04:00 Modern podcast ad models05:40 What YAP Media does for creators08:31 Why YAP podcasters sell out months ahead10:10 Average sponsorship revenue uplift: 300-400%13:12 Hala’s 40% revenue from creative campaigns15:40 LinkedIn growth strategies for podcasting21:45 How Hala leverages DM retargeting26:20 Full breakdown of PSO (podcast search optimization)30:10 How podcast guests become $6M of agency revenue33:55 The stealth strategy for converting guests into clients36:02 Paid interview economics40:41 Creative monetization: webinars and feed drops46:00 Podcast growth via smart media buying51:08 Why swaps drive both growth and revenue57:15 The power of long-term brand deals01:02:30 How to maximize ad load without hurting audience trust01:05:50 Hala’s advice for 50K vs. 300K download podcasters01:08:12 Closing thoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Hala:LinkedIn: https://www.linkedin.com/in/htaha/Instagram: https://www.instagram.com/yapwithhalaYouTube: https://www.youtube.com/@youngandprofitingpodcastPodcast: https://www.youngandprofiting.comYAP Media: https://www.yapmedia.ioFeatured in this episode:Young and Profiting Podcast: https://www.youngandprofiting.comYAP Media: https://www.yapmedia.ioCastbox: https://castbox.fmPlayer FM: https://player.fmAusha: https://www.ausha.coMegaphone: https://www.megaphone.fmAdvertiseCast: https://www.advertisecast.comGumball: https://gumball.fmKit: https://www.kit.com

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