In this episode, I sit down with Eric Rhodes, DJ and content creator with over 3 million followers, to discuss how to monetize his massive audience beyond traditional events. Eric shares his journey from professional DJ to viral social media sensation and explores the challenges of earning revenue when much of his content features copyrighted music.We brainstorm two main paths for monetization: deepening engagement with music fans, and serving a specific niche of aspiring DJs. We dive into strategies for segmenting his audience, developing high-value lead magnets, and creating educational products like courses or masterminds, all while maintaining control over his time and balancing his passion for DJing with his family life.Timestamps:01:21  Eric's Social Media Following Breakdown03:00  The Start of Eric's Online Content Creation05:07  Key Factors in Eric's Rapid YouTube Growth08:44  The Importance of Feedback in Content Creation10:48  Using Negative Feedback for Improvement13:38  Eric's Current Business Revenue and Breakdown16:35  The Trade-offs of Reduced Travel and Events19:40  Segmenting the Audience: Fans vs. DJs27:07  The "Skill That Makes Money" Framework32:00  Strategies for Patreon Growth and Fan Engagement46:17  High-Ticket Offers and Masterminds54:10  Using Lead Magnets for DJ Audience Growth01:03:55  The Value of Packaging Knowledge into a Course01:10:15  Next Steps for Building a DJ Education BusinessIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Eric Rhodes:Instagram: https://www.instagram.com/djericrhodesWebsite: https://theericrhodes.comYouTube: https://www.youtube.com/channel/UCNqLnC4Mc6nGY1ad-aLxxqwTikTok: https://www.tiktok.com/@djericrhodesFeatured in this episode:Kit: https://www.kit.comAmpersand Studios: https://ampersandstudios.coPatreon: https://www.patreon.comSitePoint: https://www.sitepoint.comWhisper: https://github.com/openai/whisperChatGPT: https://chat.openai.com

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