Many entrepreneurs and marketers feel like they've missed the boat on short-form video. The common thought: "That worked a few years ago, but it's too saturated now." But what if that's a myth? Colin Landforce, founder of Cut30, argues that with a unique perspective and consistent effort, anyone can achieve massive results, regardless of follower count. He's seen students with under 1,000 followers generate tens of thousands in revenue, proving you don't need millions of views to make a significant business impact. Colin reveals his three-step framework for taking short-form video seriously, alongside the critical role of hooks, and how to simplify your strategy to win big.Timestamps:00:00 Intro: The biggest opportunity in media01:14 Why short-form video is a generational opportunity02:26 Breaking the myth of saturation05:48 The power of small audiences10:48 Why founders should create their own short-form content12:50 The shift from side project to serious business14:39 Break the seal - just start17:08 How to make your first simple "one shot" video20:25 Learn the edit - basic chops in CapCut23:33 The importance of efficiency in short-form content29:26 Do it again tomorrow - consistency is key34:13 How to generate an endless supply of content ideas36:03 The three keys to a compelling hook37:41 The "everyone's been asking me" hook40:28 The impact of visual hooks beyond motorcycle crashes43:01 The power of props in visual hooks48:16 Brainstorming short-form content from this podcast episode50:45 Crafting a tight, efficient short-form video example54:51 Why short-form is Colin's primary driver for any businessIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Colin:Instagram: https://www.instagram.com/landforceTikTok: https://www.tiktok.com/@landforce_LinkedIn: https://www.linkedin.com/in/colinlandforceCut30: https://course.cut30.coWebsite: https://landforce.comFeatured in this episode:Kit: https://www.kit.comCut30: https://course.cut30.coHighlights:02:15 The myth of saturation in short-form video06:02 Small audience, huge business impact14:08 Short-form video: the biggest opportunity in media24:41 The accordion method for content efficiency32:36 Track inputs, not outputs, for personal growth52:12 Words to make your hook more efficient56:45 Localized algorithms for niche businesses

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