Today I’m joined by Jay Singh for a coaching session to map out how he can scale his product studio, Casper, from $500K to $2M in annual revenue—without growing a huge team or sacrificing profit margins.We dive into ideal client profiles, packaging services for predictable revenue, and how Jay can use LinkedIn to consistently generate high-quality leads while building a business he truly loves.You'll learn our approach to narrowing customer focus, building scalable agency models, and designing lead gen systems that drive serious growth without creating chaos.Timestamps:00:00 Introduction03:00 Top 3 Problems to Solve05:03 Pitfalls in Scaling from $500K to $2M07:18 Mapping Jay’s Best and Worst Clients10:44 Why Established Creators Might Be the Best Customers15:03 What Makes a Client Ideal (and What Doesn’t)20:12 The Flywheel Between Founders, Products, and Creators28:04 Solving Unpredictable Revenue33:00 How to Use LinkedIn to Attract the Right Clients35:55 What Content Positions Jay as the “Go-To” for Creators41:12 How Jay Can Build a Scalable Lead Gen System48:12 Why Long-Term Partnerships Beat One-Off Projects50:19 Recap and Jay’s Action PlanIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Jay:LinkedIn: https://www.linkedin.com/in/jaysingh10125X: https://x.com/JSingh_08Website: https://casperstudios.xyzFeatured in this episode:Casper Studios: https://www.casperstudios.xyzKit: https://kit.com

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