In this episode, I sit down with Jefferson Fisher, a trial attorney turned content creator with 6 million Instagram followers, to break down how he built one of the fastest-growing personal brands on social media while running a thriving law firm.We dive into Jefferson’s content strategy, how he holds attention in 3 seconds, and the exact process behind his viral car videos. Jefferson also shares why attention spans are shrinking, what most creators get wrong in their first 3 seconds, and how he turned daily 40-minute sessions into millions of views and a bestselling book.If you want to build a magnetic personal brand while staying authentic, this is a masterclass.Timestamps:00:00 Introduction01:10 Gaining 100,000 followers a day03:30 How Jefferson built a viral content style06:02 The first million-view video09:10 The full content process from idea to post12:30 How Jefferson hooks viewers in 3 seconds15:18 The most important metric for content success18:17 Building trust and impact with short form22:01 Optimizing content structure and retention25:46 How social content transformed Jefferson’s law practice33:30 How his social presence influences legal cases39:23 How Jefferson balances practice with content42:21 Maintaining authenticity across all platforms46:00 Inside Jefferson’s podcast strategy53:44 Book launch lessons and viral driversIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Jefferson:Website: https://www.jeffersonfisher.comInstagram: https://www.instagram.com/jefferson_fisherX: https://twitter.com/jefferson_fishrYouTube: https://www.youtube.com/@jeffersonfisherThe Next Conversation (book): https://www.jeffersonfisher.com/bookFeatured in this episode:The Next Conversation (book): https://www.jeffersonfisher.com/bookKit: https://www.kit.com

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