In this episode, I sit down with Caitlin Copple for a coaching session to map out how she can scale her PR agency, Full Swing, from $1.2M to $5M by shifting from custom services to scalable productized offers.We dive into why retainers cap growth, how to package services into clear visibility outcomes, and the low-overhead path to building a multi-million dollar agency. Caitlin also shares the challenges of managing a team, navigating growth plateaus, and how to design offers that scale without burning out.If you want to grow a services business into a scalable, strategy-first agency, this episode is a blueprint.Timestamps:00:00 Introduction01:10 The challenge of scaling a PR agency past $1M05:28 Why retainers cap growth potential09:22 Turning strategy into a scalable product14:33 Building the first version of a productized offer19:18 Pricing visibility outcomes instead of hours23:41 The mindset shift for moving beyond custom services28:05 Designing a low-overhead path to $5M33:27 Structuring a scalable offer ladder39:15 Simplifying client delivery without losing value44:58 The role of personal brand in agency growth50:10 How to transition clients from retainer to productized model54:46 Setting up the systems to sustain scale01:00:12 Final coaching takeawaysIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Caitlin:Website: https://fullswingpr.comLinkedIn: https://www.linkedin.com/in/caitlincoppleInstagram: https://www.instagram.com/caitlin_coppleX: https://x.com/caitlincoppleFeatured in this episode:Full Swing PR: https://fullswingpr.comKit: https://www.kit.com

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