A business coach is a type of consultant that provides an outside perspective for you and your business. The number one priority for a business coach is to help you address the issues you're having in your business. But that’s not to say it’s the only priority. They also set out to help you with issues of a more personal nature, like finding career fulfillment and figuring out what’s most important to you.   Business coaching can play a critical role in the success of your company — but it might not be what you expect. You’ll find that the bulk of the help they provide isn’t teaching you practical business skills. What they actually set out to do is help you in such a way that will guide you to achieve a higher state of performance, to cultivate stronger leadership qualities, learn how to build trust in a team and learn how to improve focus so that you can get things done more efficiently.   In this episode, we take a look at dissecting the role of a business coach to figure out what exactly they do, if hiring one is right for you (it is) and if/when you decide to explore hiring a business coach, how to do it to make sure you’re getting exactly what you need from the right coach.   [1:16] What do business coaches do?  [4:25] Coach vs. Therapist [12:02] An inside look at what business coaches do [17:44] Business coaching as an industry [22:27] How to choose the right style of coaching that works for you [27:17] Coaching is behavioural [31:14] You need someone to talk to you about your worries [33:22] Is coaching the right choice for?   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Ricardo Bueno: Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/

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