Listen "Understanding the Next Generation of Homebuyers"
Episode Synopsis
The National Mortgage Insurance Corporation and Cultural Outreach released a report on next gen homebuyers. They are considered millennials between the ages of 25-39. This generation has been defined by entering the workforce around the crash of 2008 when the economy fell apart and now after a bit of recovery in the following years, the current pandemic is, again, causing financial stress for this generation. We take a look at the insights of this report and how to market to the millennial buyers and successfully sell to this generation. Online marketing campaigns leveraging YouTube and Twitter as a way to build trust and credibility to help close the sale before your lead makes their first contact with you. We also take a look at why investing in your home is the best way to save and build capital in your later years. [3:47] Are millennials really that bad with money? [7:44] Next gen financial priorities [9:17] How are millennials saving [12:33] With so much consumer debt can the next gen buy? [16:55] Next genès hurdles to home buyership [24:52] Where is this generation's attention? [34:57] Create content that will reach the market [38:11] Phone calls over email [40:15] how to close a Hale before meeting your lead [49:52] Your home is your best investment [55:02] The single woman buyer Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/ Connect with Ricardo Bueno: Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie Connect with Scott Schang: Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang Connect with Dustin Steeve: Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/
More episodes of the podcast The Marketing Trench
Selling Real Estate During Uncertain Times
03/02/2021
Silver Lining Marketing Strategies
09/12/2020
COVID, Biden, and Business Planning for 2021
02/12/2020
Why Ricardo Needs a Therapist - Err, Coach
25/11/2020
Problem Solving to Grow Your Business
11/11/2020
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.