Understanding the Next Generation of Homebuyers

28/10/2020 59 min Episodio 27
Understanding the Next Generation of Homebuyers

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Episode Synopsis


The National Mortgage Insurance Corporation and Cultural Outreach released a report on next gen homebuyers. They are considered millennials between the ages of 25-39. This generation has been defined by entering the workforce around the crash of 2008 when the economy fell apart and now after a bit of recovery in the following years, the current pandemic is, again, causing financial stress for this generation.   We take a look at the insights of this report and how to market to the millennial buyers and successfully sell to this generation. Online marketing campaigns leveraging YouTube and Twitter as a way to build trust and credibility to help close the sale before your lead makes their first contact with you. We also take a look at why investing in your home  is the best way to save and build capital in your later years.   [3:47] Are millennials really that bad with money? [7:44] Next gen financial priorities [9:17] How are millennials saving [12:33] With so much consumer debt  can the next gen buy? [16:55] Next genès hurdles to home buyership [24:52] Where is this generation's attention? [34:57] Create content that will reach the market [38:11] Phone calls over email [40:15] how to close a Hale before meeting your lead [49:52] Your home is your best investment [55:02] The single woman buyer   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Ricardo Bueno: Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/