Are you effectively guiding your customers along their buying journey or standing in their way? Large tech companies spend mass amounts of money testing how easy people can move through their products from start to finish to make sure that there's as little friction as possible. They do this to make it as easy as possible for customers to keep coming back and buying time after time, month after month.   We ask the questions, does the real estate industry have a problem with getting in the way of their customers ability to buy? And what processes do you have in place to make your clients feel nurtured and taken care of the whole way through the journey to create an experience that feels safe and under control? We also look at ways to avoid “emotional crash” once your clients are in the process of receiving your service or product.   [2:31] Why are we asking this question [5:13] The importance of building processes in your business [7:31] Drafting a client persona [19:22] Why you should pay attentions to your customer's emotional state [29:03] A look at a customer journey template   Facebook: https://www.facebook.com/groups/marketingtrench Website: https://www.marketingtrench.fm/   Connect with Ricardo Bueno: Website: https://www.ricardobueno.com/ Instagram: https://www.instagram.com/ribeezie/ Twitter: https://twitter.com/ribeezie   Connect with Scott Schang:   Linkedin: https://www.linkedin.com/in/scottschang/ Facebook: https://www.facebook.com/scottschang Twitter: https://twitter.com/scottschang   Connect with Dustin Steeve:   Linkedin: https://www.linkedin.com/in/dustinsteeve/ Website: https://www.lighthouseescrow.com Instagram: https://www.instagram.com/dustinsteeve/

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