In today’s episode of The Life-First Coaching Business Podcast, I dive into the crucial role that market research plays in growing your coaching business. If you're planning, building, or growing your purpose-led business, this episode will help you understand how market research can guide your decision-making, refine your offerings, and attract the right clients. I’ll walk you through the 3Cs of smart market research and how you can use them to ensure your business strategy resonates with your ideal audience.In This Episode, I Cover:The power of using market research to fine-tune your business strategyThe 3Cs of Market Research: Customers, Competitors, and ClimateHow to gather valuable insights about your customers to shape your messagingUnderstanding your competitors to identify gaps in the market and opportunities for differentiationHaving your finger on the pulse of the trends, shifts and changes in your niche area or industry.Key Learning Outcomes: In this episode, you’ll learn:How to conduct effective market research by focusing on the 3CsHow to use customer insights to craft messaging that speaks directly to your ideal client’s needsHow to analyze your competitors to create a unique position in the marketHow to keep on top of the trends in your market.Timestamps:00:00 Introduction: The Importance of Market Research01:16 Strategic Market Research: Three Key Areas04:15 Client Research: Understanding Your Ideal Client11:06 Competition Analysis: Knowing Your Market15:02 Industry Trends: Staying Ahead of the Curve19:30 Practical Tips for Effective Market Research21:56 Conclusion and Next Steps Resources Mentioned:The Life-first Coaches Launch Plan Live Group Coaching ProgramFREE Masterclass 4 Key Steps to Sign Coaching Clients with EaseAnswer The Public Website Other links:FREE 1-page Client Attraction Blueprint and Mini TrainingInstagramWebsiteThis is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.comIf you enjoyed this episode please Follow/Subscribe & if you have a spare few seconds to leave a review it would mean the world! 🧡

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