In this episode, I’m busting the myth that lead magnets don’t work anymore — and showing you how to make them work smarter in 2025.If you’ve ever wondered:“Do I even need a lead magnet to grow my email list?”“What kind of freebie actually works these days?”“Should I use a quiz, a checklist, a guide — or skip it altogether?” …this one’s for you. 🙌🏼I’ll share what’s working right now in my business and the one thing your freebie MUST do if you want it to lead to paying clients.In this episode, you’ll learn:Why lead magnets are not dead (but what you need to know to make one work in 2025)The most crucial thing your lead magnet should do Why a good lead magnet doesn’t just give valueWhat opt-in rates you should aim for (with real numbers from my funnel!)How to make your lead magnet work harder for you Whether you’ve already got a freebie out in the world or you’re wondering where to start — this episode will help you make sure your lead magnet is doing the heavy lifting strategically.Timestamps:01:12 Welcome and Personal Update02:41 The Importance of Lead Magnets in 202504:31 Creating Effective Lead Magnets10:30 Delivering and Optimising Your Lead Magnet15:56 Using Ads to Drive Traffic18:31 Final Thoughts and Next StepsLinks Mentioned in this episode:👉🏼 FREE 1-Page Client Attraction Blueprint + Mini Training Map out your entire sales + marketing strategy on one page 🧲 Grab it here👉🏼 Want my eyes on your lead magnet strategy? Book a 1:1 Strategy Session with me here🧡 Loved this episode?It means the world when you rate, review, and follow the show — and helps more purpose-led coaches find these strategies too! 🎧This is The Life-first Coaching Business Podcast, brought to you by fellow solopreneur and business coach Leonie. Find me on Instagram @leonie.businesscoach or learn more at www.leoniebusinesscoach.comIf you enjoyed this episode please Follow/Subscribe & if you have a spare few seconds to leave a review it would mean the world! 🧡

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